Amazon ups the ante in 2011.

28 Sep

With its release of four new kindle versions this year, including the touch and the tablet, Amazon is digging in and daring others to step up before they put more of a strangle hold on the ebook market. Lets run them down, shall we?

Latest generation Kindle – Lighter, faster, and more affordable than ever – only $79

The Kindle Touch : Ringing in at $99, it has an IR touch system, similar to the latest Nook and Kobo, and there’s no physical keyboard . It’s slimmer, smaller and lighter than the existing Kindle, and looks almost nothing like your usual Kindle. The UI is different and the Eink is supposed to be the latest tech. There’s also a 3G enabled model for $139

Kindle Fire Tablet: 

Boasting a 7-inch IPS panel, Gorilla Glass coating, a dual-core 1GHz CPU, 512MB of RAM, 8GB of internal storage. Not bad. Considering the $199 price point and the fact that most of your media is synced online anyway it makes it even better. There’s also access to Android Appstore but not Google’s Android Market. As usual Kindle books, magazines, and the like via Amazon Cloud Storage. Whispersync now works with movies and TV shows so you can start your movie at home where you left off by syncing it with your TV. The Ui itself is different, not looking much like your typical Android UI. There’s also possibly a 10 inch version coming.

The device will also run a custom-built “split browser” called Amazon Silk, which “accelerates the power of the mobile device hardware by using the computing speed and power of the Amazon Web Services Cloud,” according to a statement provided by Amazon.

“The Silk browser software resides both on Kindle Fire and on the massive server fleet that comprises the Amazon Elastic Compute Cloud (Amazon EC2),” Amazon’s statement also reads. “With each page request, Silk dynamically determines a division of labor between the mobile hardware and Amazon EC2 (i.e. which browser sub-components run where) that takes into consideration factors like network conditions, page complexity, and cached content.”

Of course all this is what Android was built for as an Open source project. Now, let’s see how many developers jump on board and see if the Amazon’s app market will make having an Android based tablet not as lackluster as it seems for me as this point, being an owner of a Motorola Xoom. Will it trump the Ipad? No. I don’t think so. Apple has the market locked and I myself often gaze at my wife’s IPAD 2 with envy. Will it trump the Nook, which it seems to be where the target begins along with offering a well priced tablet option? Possibly. Time will tell.

See videos here on Engadget for Kindle Touch


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